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Privacy
Policy
GENERAL MATTERS
Overview
At Brown Traffic Products, Inc., protecting our users' privacy and
security is a top priority. For this reason, we have adopted the
following policy to advise you of your choices regarding the use
of your personal information online. This policy describes what
types of information we gather about you, how we use it, under
what circumstances we disclose it to third-parties, and your
rights to update or correct it.
Scope
of Policy
This Policy applies to all sites in the Brown
Traffic Products, Inc.. This Policy also applies to Brown Traffic
Products, Inc. Newsletters. It does not apply to other companies'
or organizations' web sites to which we link. You should carefully
review the privacy policies of those web sites in order to
determine how they treat your personal information.
INFORMATION
ABOUT YOU
Information Gathered From All Visitors -
Aggregate Data
We gather certain generic information with respect to customers'
use of our web site, such as the number of unique visitors, the
frequency with which they visit, and the areas on the web site
that they favor. These statistics are very much like television
ratings that tell the networks how many people tuned in to a
program. We only use this type of data in aggregate-that is, we
look at the data on a collective basis, in summary form, rather
than on an individual basis. This data helps us determine the
extent to which our customers use certain parts of our web site,
which, in turn, enables us to make it as appealing as possible. We
may also provide statistical "ratings" about how our
customers collectively use our web site to advertisers, sponsors,
and other companies with which we do business ("Business
Partners"). We do this so they, too, can understand how often
people use their areas of the site in order for them to provide
you with the best possible experience. These statistical ratings
do not contain any personally identifiable information about you
or any of our users.
Cookies
We use a technology nicknamed "cookies" on our web site.
Cookies are pieces of information or data sent to your browser
from a web server and stored on your computer's hard drive for
record-keeping purposes. We use cookies to make your visit to our
web site easier. For example, cookies allow us to recognize you
when you re-enter our web site so that you will not have to
sign-in each time you visit. Cookies also allow us to count the
number of unique and return visitors who use our site.
Most browsers are
initially set up to accept cookies. If you prefer, you can reset
your browser to notify you when you've received a cookie or,
alternatively, to refuse to accept cookies. It is important to
note that you may not be able to use certain features on our web
site if you choose not to accept cookies, such as automatic
sign-in, Create & Print, address book, outbox, and reminders.
In addition, you will not be able to participate in any of our
sweepstakes, contests or monthly drawings. Cookies can also enable
us to track and target the interests of our users to enhance their
experience on our site.
Third
Party Advertiser Cookies
We use third-party advertising companies to serve our ads on the
Internet. These third-party advertising companies employ cookie
and Clear Gif technology (aka 1x1 Pixel .gifs, Web bugs) to
measure and improve the effectiveness of ads for their clients. To
do so, these companies may use anonymous information about your
visits to our Web site and other Web sites. This information can
include: date/time of banner ad shown, the banner ad that was
shown, their cookie, the IP address. This information can also be
used for online preference marketing purposes. Brown
Traffic Products, Inc
does not use or have access to this information.
If you want to
prevent a third-party advertiser from setting and/or reading
cookies on your computer, currently you may either visit each ad
network's web site individually and opt out or visit the web site
of the National Advertising Initiative ("NAI") to
opt-out of all network-advertising cookies.
Click
here for
the NAI gateway opt-out site. This site will also allow you to
review the third-party advertising companies' privacy policies.
IP
Addresses
We collect and analyze traffic on our web site by keeping track of
the IP addresses of our visitors. An IP address is a unique number
assigned to your computer when you are using your browser on the
Internet. We log this information so that we can monitor things
like the number of visitors visiting the web site; however, we do
not link your IP address to any personally identifying
information.
Personalizing
Your Experience on the Web Site
We examine customer traffic patterns and web site usage to help us
enhance the design and layout of the site and make it easier to
navigate.
From time to time,
we may send you surveys or solicit your feedback. We use surveys
to gauge user interest in new products and premiums we may offer.
We will ask for your feedback on greetings and other site
features. We will use the information we gather to improve our
sites and provide a more meaningful experience for our users. We
may also use the information to alert you to offers and products
in which you have expressed an interest.
Subscribing
to the Brown
Traffic Products, Inc
Newsletter
We send to all of our users our exclusive Brown
Traffic Products, Inc
Newsletter, which alerts you to new features, content, and
services, premiums available on our site. From time to time, we
will also send you invitations to enhance your Brown Traffic
Products, Inc membership. These communications are sent to you
directly by Brown Traffic Products, Inc. We do not share your
personally identifiable information with any third parties in
connection with the Newsletter.
You can always
decline the Newsletter by un-checking the opt-out box on the
"Personalize this Card" pages or registration pages on
our site. If you are already receiving the Newsletter and you want
to unsubscribe, you can simply follow the "unsubscribe"
links at the bottom of each edition. For other ways to
unsubscribe, see Opt-Out/Changing Your Status, below.
Offers
from Our Business Partners
Brown
Traffic Products, Inc
also offers you the opportunity to receive money-saving offers,
discounts, and promotions from our Business Partners. These
communications may come from Brown Traffic Products, Inc or
directly from the Partners themselves. We may also share with them
certain demographic, geographic, preference, and other personally
identifiable information we have gathered about you. This will
help them in directing to you offers that are more likely to be of
interest.
This program is
conducted strictly on an opt-in basis. In order to receive the
offers, you must affirmatively check the clearly marked box on our
"Personalize this Card" pages and registration pages on
our site. If you leave the box unchecked, you will not receive any
offers. If you do sign up for the program but later change your
mind, you are free at any time to opt-out by following the
procedures outlined in Opt-Out/Changing Your Status, below.
Information
Gathered From Members
If you elect to purchase Brown
Traffic Products, Inc
products and services, you may be required to provide us with
certain personal information, including your name, e-mail address,
credit card number, expiration date, and billing address (this
required information is subject to change from time to time).
There will also be opportunities for you to provide us with
additional information regarding your preferences and interests.
This information, however, is not required and is completely
optional on your part.
USE
OF PERSONAL INFORMATION
If you have provided us your consent, we will use the information
we have collected about you in five ways:
- To send
personalized, targeted information that we think our users
will find relevant, either from Brown Traffic Products,
Inc. or directly from its Business Partners;
- To include
targeted advertising within such messages;
- To send
promotions and coupons based on the user's interests;
- To contact the
user for feedback and surveys; and
- To send the user
other information about Brown Traffic Products, Inc.
These
communications may come via e-mail, postal mail, or telephone.
On-Site
Advertising
Brown Traffic Products, Inc. may also use information about
you to target advertising while you are visiting our site. We may
also use geographic or other information we have collected from
you to make sure that the ads you see are for goods and services
that are actually of interest to you or are available in your
area. We may use cookie files to assure that you will not be
served the same ads repeatedly.
Order
Fulfillment
From time to time, you may be given the opportunity to order
products and services directly on the Brown Traffic Products,
Inc. site, the Newsletters, or in other communications you
may receive from Brown Traffic Products, Inc. . These orders are
typically fulfilled by Brown Traffic Products, Inc. To
process your order, Brown Traffic Products, Inc. may provide
these Partners with your name, street address, e-mail address,
phone number, and credit card information. Brown Traffic Products,
Inc. will limit the types of information shared to the
minimum necessary to efficiently process your order. However, in
accepting these offers, you become a customer of the Business
Partner and therefore subject to its privacy policy. Brown Traffic
Products, Inc. will alert users whenever a Business Partner
will be fulfilling an order for products or services ordered on
our site. We encourage you to review these companies' privacy
policies and only do business with those who adhere to personal
information practices with which you are comfortable.
Disclosure
Exceptions
Notwithstanding the above policies, we reserve the right to
disclose your personal information to appropriate third parties if
we are required to do so by law or we believe that such action is
necessary:
- To comply with
legal process such as a search warrant, subpoena or court
order;
- To protect the
company's rights and property;
- To investigate
reports of users sending material using a false e-mail address
or users sending harassing, threatening, or abusive messages;
- To protect
against misuse or unauthorized use of our web site and/or the
Brown Traffic Products, Inc. service; or
- During
emergencies, such as when we believe someone's physical safety
is at risk.
OTHER
MATTERS
Protection For Children - COPPA Compliance
We are committed to protecting the privacy and rights of children
online. We believe that children should be able to use the
Internet in a safe, productive, and efficient manner and should be
afforded the highest protection available with respect to their
personal information. To that end, we have made it our policy to
not collect any individually identifiable information from users
whom we know are under the age of 13. Our registration process
blocks the registration of users under 13 years old and will
automatically delete all individually identifiable information
collected from such users.
The Children's
Online Privacy Protection Act ("COPPA") imposes certain
requirements upon web sites and online services that are directed
toward children. To learn more about COPPA,
click
here for
the Federal Trade Commission COPPA Web Site.
Contests
and Promotions
Occasionally, Brown Traffic Products, Inc. may sponsor contests
and/or promotions on our sites or in our e-mail products.
Participation in such contests is purely voluntary. In order to
enter a contest or promotion, you may be asked to provide
personally identifiable information. By entering, you agree to all
of its terms and conditions, which will be clearly outlined in the
rules. Where a contest or promotion is not sponsored by Brown
Traffic Products, Inc., the identity of the sponsor will be
clearly disclosed in the rules. Brown Traffic Products, Inc.
cannot be responsible for actions or policies of third-party
contest sponsors. Users are encouraged to review the relevant
privacy policy of the sponsor before entering.
Sale
of Assets
In the event that Brown Traffic Products, Inc. and/or its units or
subsidiaries are ever sold, acquired, merged, liquidated,
reorganized, or otherwise transferred, we reserve the right to
transfer our user databases together with any personally
identifiable information contained therein, to a third-party
acquiring Brown Traffic Products, Inc. assets. In the event we do
so, we will place a prominent notice of the sale on the homepage
of our site, with links to information as to how you can change
your privacy preferences.
Data
Security
When you place orders for purchased products or access your
payment information, we use an advanced encryption technology
known as Secure Socket Layer (SSL) to protect the storage and
transfer of your data from unauthorized parties. While on a secure
page, such as our registration form, a lock or key icon appears on
the bottom of your web browser.
In addition to our
online security efforts, we take steps to protect your personal
data offline, as well. All of your information, not just the
sensitive information mentioned above, is restricted in our
offices. Employees are granted access on a need-to-know basis (for
example, our billing clerk or a customer service representative).
Furthermore, ALL employees are kept up-to-date on our security and
privacy practices. Finally, the servers on which we store
personally identifiable information are kept in a secure
environment, behind a locked cage.
Brown Traffic
Products, Inc.'s main servers are operated from a dedicated
Internet hosting facility with state-of-the-art physical security
features, including smoke detection and fire suppression systems,
motion sensors, and 24x7 secured access, as well as video camera
surveillance and security breach alarms. If you have any questions
about the security at our website, you can send an email to admin@browntraffic.com.
Changes
to the Privacy Policy
Brown Traffic Products, Inc. will occasionally update this Privacy
Policy in response to changing business circumstances and legal
developments. When Brown Traffic Products, Inc. posts changes to
this Policy, you will see the word "updated" next to the
Privacy Policy link on the front page of Brown Traffic Products,
Inc. Sites. If there are material changes to this Policy or in how
Brown Traffic Products, Inc. uses your personally identifiable
information, Brown Traffic Products, Inc. will prominently post
such changes prior to implementing the change. Brown Traffic
Products, Inc. encourages you to periodically review this Policy
to be informed of how we are protecting your information.
USE
COMMON SENSE IN ALL YOUR ONLINE ACTIVITIES
Even the best policy can't protect your online privacy and
security in all circumstances. Unscrupulous advertisers, hackers,
and scam artists are constantly searching the Internet looking for
new targets. Your best protection is to understand the limits to
privacy on the Internet and use common sense in all of your
on-line activities.
Be aware that
e-mail is an inherently insecure form of communication. Remember
that third parties are sometimes able to illegally intercept your
unencrypted messages, including online greetings.
Anytime you visit a
chat room or post a message to an on-line bulletin board, your
e-mail address can be accessed by advertisers looking to compile
lists for unsolicited commercial e-mail (also known as spam). Be
sure that you only disclose your e-mail address in circumstances
in which it is safe to do so.
Beware of scams in
which persons unknown to you request your screen name, password,
or credit card information. Make sure you verify the identity of
anyone asking for personal information.
Always
monitor your children's on-line activities and educate them as to
the rules for safe Internet use. For more information, click
click
here for the Internet Education
Foundation's Online Safety Guide for Kids.
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